Promotional events are an efficient way to create a buzz about your company and its products and services. There are several types of promotional events from product launches or pop-up shops. However, only a unique event will grab the attention and help in spreading your message. Only when you host such promotional events such as expos, VIP nights, and live demos, you will be able to connect with both the existing and potential customers and boost the sales.

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Be it the launch of a new product or service, a store-wide sale, a charity event, a grand re-opening or a celebration, if you host an event for the same, you will get good brand visibility and grab the attention of many customers and investors. Local event marketing and promotional events are very helpful and offer you a lot of benefits. If you host such events at a good exhibition event venue, then you will get to enjoy many benefits such as the ones mentioned here.

  • Get new mentions
  • A great level of brand exposure
  • Increase in foot traffic and sales
  • Reach the targeted audience
  • Interact with customers
  • Make valuable connections
  • Boost in sales
  • Social media benefits
  • Positive reviews

If you are not sure about how to make use of these promotional events, here are some useful tips for you to make your event an instant hit.

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Choose the Right Exhibition Venue in Chennai


When talking about exhibition event venues, Chennai is home to many such venues where a plethora of promotional events and sales take place on a regular basis. Chennai residents do pay attention to such events and visit them to get to know the latest updates in the industry, purchase products, and get more insight and knowledge regarding the products and services.

It is important to choose the right exhibition venue for your event to enjoy the largest impact and maximum benefits. The experiences of the attendees and other important aspects will be affected if you do not make the right choice. When you start looking for an exhibition venue in Chennai, you need to plan beforehand and start earlier. Before finalizing a venue, you will have to understand three important things such as the estimated event size, the budget, and the space requirement. In some cases, you will have to book months in advance so that you have time for other critical things such as updating the websites, catering, and event brochures.

Plan Like a Pro to Make Use of the Exhibition Event Venue in Chennai


Improper planning is really bad for the success of your event. When you are in plans to host a promotional event at an exhibition venue in Chennai, you need to make sure you consider even the minute details to avoid issues later. It is important to know the number of attendees, the location, and the exact date and time of the event. Basically, you have to prepare all the details such as schedule, deadlines, site visits, and everything. It is like performing a mental walk-through of the event from the beginning to the end.

Also Read: Important Questions You Should Ask Your Trade Show Exhibition Venue in Chennai

Make sure that you use the benefit of social media networks to a great extent. You can create hashtags and event pages on social media networks in order to create a buzz about your event well in advance. You can also encourage worth-of-mouth marketing with the help of your online followers and industry influencers on social media.

Your Exhibition Event Venue in Chennai Should Stand Out From the Rest


If you want to maximize the benefits of the event and increase your brand visibility and value to the maximum extent possible, you need to make sure that the exhibition event venue where you are going to host the event is unique and attractive. It should be engaging for the attendees with some photo caption contests, giveaways, and more. You can give free tickets or VIP passes to the winners to make it attractive for the visitors. You can also send in online gifts and special offers for those who win the contest. Prioritize and plan ahead in order to make your event stand out among the rest to create a lasting impact.